How to select a good company name for your business?
1. What’s in a business name?
Your company name is the first impression customers have of your business and the values it represents. A well-chosen business name should effectively communicate the essence of your brand and its key elements. To make your company name memorable and impactful, use words that are relatable and easy to understand—this helps customers remember your business while reducing the need for lengthy explanations.
Additionally, your business name should align with your industry and services, reinforcing your brand identity. To assist you in selecting the right name for your company in Malaysia, we have prepared a comprehensive guideline to guide you through the process.
2. Can you be more creative with your business name?
A creative and trendy company name may sound appealing and leave a strong impression on customers, but it’s important to avoid names that are difficult to understand or pronounce. Choose a name that is engaging, memorable, and easy to articulate—one that naturally attracts potential customers searching for a business like yours.
A well-thought-out business name serves as the identity of your company or product, conveying meaning and value. Avoid using acronyms that may not be easily understood by the general public, and instead, opt for a simple, clear, and creative name that reflects your brand effectively.
In Malaysia, certain words require prior approval from the Minister of Domestic Trade and Consumer Affairs or other relevant government agencies before they can be used in a company name. To ensure compliance, refer to the Malaysia company name list for restricted terms before finalizing your business name.
3. Is the suggested business name available?
The next step in business naming is to check the availability of the proposed name (Malaysia company name check). In Malaysia, the first step of the new company registration is the lodgement of a name search application to Suruhanjaya Syarikat Malaysia (SSM Malaysia) to check Malaysia company name availability and to get SSM’s approval of using the proposed business name.
